Building and operating a business can be challenging, especially if you’re also in charge at home. After a busy morning of getting everyone else ready for their day, you may not feel as ready to get to work. Likewise, after a long day at work, all of the tasks you have to do to keep…
One of the most popular slogans of the women’s liberation movement of the 1970s was, “You’ve come a long way, baby.” Fast forward to the present day and that might hold true in some businesses, but there are some which seem to maintain a closed-door policy and a glass ceiling that women are still battering…
Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space. So to help you prepare for the changes to come in 2018, we’ve put together a list of the top social media trends…
In today’s tech landscape, a solid digital marketing strategy has become the CMO’s new bread and butter; the only question now is how to best serve it up. Your business’s success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth. Traditional online…
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change. The…
History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited at least once every 12-24…
Content Marketing Content is the backbone of the internet. If you think about it, nearly everything you view online is content (e.g. videos, articles, blog posts, infographics, etc.) of some kind. Here’s Google’s definition of content marketing: A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media…
Many marketers think once a reasonable conversion rate is achieved, status quo is acceptable. Don’t fall into the conversion complacency trap. How do you improve your conversion rates month after month? Do these 11 tasks regularly to keep upping the ante because even if your conversion rate outperforms every competitor you still want better numbers.…
When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. If you don’t have a YouTube channel, now’s the time to start one. If you have a channel and you never got it off the ground, now’s…
It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you’ve got to cross off…